From the Centre - Our Blog

Welcome to the Centre’s blog.

This blog will look at regularly topical and prescient issues that go to the management of public affairs in corporations and organisations, as well as how issues management, corporate social responsibility, corporate reputation stewardship, stakeholder engagement, corporate ethics and corporate communications affect the community.

From time to time, we'll also look at issues like employee engagement with their workplaces, the impact of new media and peer-to-peer networks on large organisations and how companies are shaping public policy.


28 Sep 2010:
Spotlight on internal communications

Our conversations with practitioners in Australia and Asia suggest that corporations have elevated the focus afforded to internal communications as a value-creator for their business. Looking ahead, it is possible that internal.. read the full article
14 Sep 2010:
Doing business in Asia

The Centre and the US Public Affairs Council held their annual Roundtable for regional heads of function and senior public affairs/public relations practitioners on September 3 in Hong Kong. The Roundtable provides an opportuni.. read the full article
13 Aug 2010:
The rise of the supply chain

A series of recent media analyses focuses on a rising number of employee protests relating to the working conditions in China and other Asia countries. Chinese workers, in particular, are demanding better wages and more humane.. read the full article
6 Jul 2010:
What is reputation?

Often the worlds of academia and business interact to ‘drive’ what we call best practice. A recent article in the Corporate Reputation Review - ‘A systematic review of the corporate reputation literatur.. read the full article
16 Feb 2010:
Integration of communication and stakeholder engagement

The Centre’s research in Australia verifies that companies, and especially multinational corporations, are integrating their stakeholder engagement and communication efforts within the public affairs management function. .. read the full article
15 Oct 2009:
Issues framing in an economic downturn

Centre members across Australia, New Zealand and Asia had the opportunity to listen to one of the leaders in thinking, advising and writing in issues management during yesterday’s ‘Issues framing: managing expectati.. read the full article
10 Jul 2009:
Integrated management function is in vogue

Three quarters of companies in Australia manage an integrated Public Affairs function — arguably the highest rate of integration internationally. The Centre for Corporate Public Affairs' 2009 State of Public Affairs, t.. read the full article
2 Apr 2009:
The best of times, the worst of times

In ordinary times, stewarding corporate reputation can be a hard task. In extraordinary times – which the International Monetary Fund now calls a great recession – this effort can be leviathan. Witness the c.. read the full article
16 Mar 2009:
Everybody’s business

It now seems that for those big organisations receiving taxpayer bailout money from governments, economic troubles are the least of their worries; these companies have become increasingly vulnerable to reputation crisis, which .. read the full article
2 Mar 2009:
New power shift

When Facebook tried to amend its user information policy last month, it found itself being the victim of its own dynamics — this is a company that thrives in giving its users the tools to organise themselves in groups and.. read the full article
17 Feb 2009:
Recovery dot com

The recent global economic developments have given governments a new air of authority over other institutions, including businesses. The possibility of increasing public scrutiny in private businesses would have seemed unthinka.. read the full article
22 Jan 2009:
An era of responsibility

There are lessons to be learned for businesses in Barack Obama's inaugural address, which was a call for restoring trust in government and a promise for an era of responsibility towards hard times. There is no doubt that t.. read the full article
21 Jan 2009:
2,408 words: powerful leadership messages

As a communication tableua, President Barack Obama's Inauguration speech is a guide to good leadership communications because of its brevity, economic use of descriptors, and because it addressed pressing public and political p.. read the full article
13 Jan 2009:
Crafting the corporate message - pessimistic optimism

The New York Times columnist David Brooks has been analysing the tone of language and messages from Barack Obama noting that he has become highly skilled in December and January in the art of 'pessimistic optimism'. Pessimi.. read the full article
7 Jan 2009:
Don't vacuum

Stakeholders are not likely to know about an organisation's activities unlesss thay see or hear about it in the media (including blogs and social networking sites), are involved directly in that activity, or hear about it from .. read the full article
6 Jan 2009:
A clamour to yammer

Many of us have not yet twittered, never mind yammered.  But check out yammer.com, and think about whether this business-only microblogging site could help you and your public affairs team do what you do better, and m.. read the full article
5 Jan 2009:
Blogging coming into its own

Well-known corporate communications blogger Trevor Cook (Corporate Engagement) notes today that not all bloggers - as often assumed by many reporters - want to be journalists or be perceived as journalists (http://blogs.crikey... read the full article
8 Dec 2008:
Getting the message right on carbon

Governments are finding it tricky to get the messages right to influence the behaviour of the public to strike a balance between putting a price in carbon to reduce emissions, and not harming the economy during the global econo.. read the full article
5 Dec 2008:
Reconsidering corporate decision-making

A few nights ago at the Lowy Institute, the former Governor of the Reserve Bank of Australia, Ian Macfarlane, attributed the current economic crisis on financial executives pursuing short-term economic gains and ignoring risks .. read the full article
5 Nov 2008:
A crisis for corporate social responsibility?

Public affairs practitioners can now visit the UN Global Compact's website to do some serious thinking around the implications of the current global financial crisis. The world's largest voluntary corporate responsibility i.. read the full article
26 Aug 2008:
Business in China and the Olympics afterglow

Talk to senior corporate public affairs executives working in China post the 2008 Olympics and they will tell you confidently that the Beijing Games is already changing business in the Peoples' Republic. Public affairs prac.. read the full article
10 Jun 2008:
Now is the time for all good public affairs practitioners to come to the aid - of themselves!

It is June, so it must be Melbourne, Australia. And if its August, it would be Hong Kong. These are the months and the cities when my mind - and the efforts of the staff at Centre for Corporate Public Affairs - turn to hea.. read the full article
9 Jun 2008:
Political messaging

For those of you who may be following Australian politics today, the six-months old national Labor Government of Prime Minister Kevin Rudd is being admonished by the Opposition and by journalists for being enamored by 'spin' - .. read the full article
7 May 2008:
Turn the page and turn it off - it's corporate speak.

There is violent agreement among most public affairs folk that 'corporate speak' - the stock in trade of some business leaders and many politicians - is playing a starring role in diminishing trust and eroding community support.. read the full article
3 May 2008:
Policy influence amid political bushfires

Over the years the Centre has often received calls during an election campaign from C suite executives asking how in the world they can get political candidates and elected officials to grasp the big policy idea and cut through.. read the full article
30 Apr 2008:
Welcome to the Centre for Corporate Public Affairs Blog

The language of community and corporate 'stakeholders' has been given a good work out over the last month with the staging of the Olympics Torch relay, in the past a successful engagement tool for the International Olympics Com.. read the full article

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