Professional Development Calendar

Public advocacy campaigns - what works, what flops:

Date     22 Oct 2020
Location     Sydney
Price     AUD $1,200.00
Discounted Member Price   AUD $1,050.00


Event Details:

There has been a recent renaissance in corporations using public advocacy campaigns to deliver public affairs and broader business outcomes. But what works? And what is it about corporate advocacy campaigns that make them so tricky, and even risky?

This Centre professional development module for all levels of corporate public affairs practitioners looks at why and when public advocacy campaigns are appropriate (objective and strategy), as well as the approaches, tools and implementation (tactics and actions) of good practice campaigns managed by large organisations and industry groups.

The module will be delivered by Centre Faculty and some of Australia's leading public advocacy campaign strategists and professionals, and will feature case studies from Australia and internationally.

This professional development module will focus on:
- Objective and strategy: why and when public advocacy campaigns are appropriate, necessary or advantageous
- Strategy and tactics: approaches, tools and implementation of good practice campaigns managed by large organisations
- What corporations can learn from NGOs about effective public advocacy campaigns
- Why research is at the heart of all good corporate public advocacy campaigns
- insights from peer-to-peer discussions and learning.

This is a full-day accredited Centre for Corporate Public Affairs module, which upon completion earns the practitioner five professional development credit points, and certification that the module has been completed.

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