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Phillip Morris accused of hypocrisy over anti-smoking ad ND
BBC News, Monday October 22 2018
Phillip Morris, one of the world’s largest tobacco firms, has been accused of hypocrisy over its new ad campaign that urges smokers to quit. The firm, which makes Marlboro cigarettes, said the move was “an important next step” in its aim to “ultimately stop selling cigarettes. But Cancer Research accused the firm of “staggering hypocrisy”, pointing out that it still promotes smoking outside the United Kingdom. “The best way Philip Morris could help people to stop smoking is to stop making cigarettes,” George Butterworth, Cancer Research UK’s tobacco policy manager said. Philip Morris’s managing director Peter Nixon said its new advertising campaign was “about supporting smokers in finding alternatives”. Asked why the firm does not simply stop making cigarettes if it truly wants smokers to quit, Mr Nixon said it was because smokers would then switch to a rival product. “Cigarettes still generate 87% of our business. We want to get to [smoke-free] as soon as possible, and we want to be selling alternatives, but it does take time,” he said.
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