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2019 Edelman Trust Barometer ND
Edelman, January 2019
The 2019 Edelman Trust Barometer highlights some interesting shifts in global trust trends. ‘My Employer’ has emerged as the most trusted entity, as people-to-people relationships feel more controllable. The shift is also noticed in the context of a “mass-class” divide. Trust among the informed public moved to a high of 65 per cent, while the mass population continues to distrust institutions (49 per cent). Pessimism is widespread, with only one in five of the mass population respondents believing the system is working for them. Fears of job loss among the general population remain high, and more than twice as many of resoibdebts say innovation is too fast (54 per cent) versus those who say it is too slow (21 per cent). A desire for change can be seen through various social movements, from the Gilet Jaunes in France to #MeToo movement. And this is spreading to the consumption of news, up 22 points in a year to 72 per cent. Trust in traditional media and trust in search are now tied at 66 percent, their highest historical levels, while trust in social media is in crisis (43 percent).
For the full report click here
or to read the Executive Summary click here